Sales and Marketing–The Key to Funding for Startups

Putting Customers, Sales & Marketing front & center in your funding strategy is not just smart thinking, it’s your best path to affordable capital. I’ve recently spent time at a slew of VC and private equity conferences that included American-Idol-style bake-off presentations for companies seeking funding for startups, and a number of themes resonate. The.. read more →

Primary Market Research Studies–The Key to Revenue and Profitability

Succeeding in an early-stage company means understanding and catering to the ultimate business driver: Customer Pain Over the years, I’ve worked with about 100 startups. I’m still surprised by the number of “build it and they will come” companies who are just hoping the product they’ve developed will connect with customers in a profitable manner… read more →